Digital signage: the future of communication

In addition to static or moving product information in the shop window, digital signage solutions offer the option of digital visualisation: For example, shelves are no longer filled and displayed in real life, but rather shown on displays. This enables the operator to bring their product range to the fore, depending on the season and with guaranteed attention, without actually having to clear away or reposition all the products on offer.

Whether in public administration facilities or large office buildings in all areas: Large-format digital signage solutions are ideal for quickly providing good orientation. They can be used to welcome guests or as information boards for conferences or meetings taking place in the building. Important information that affects all employees can also be communicated quickly.

In large shopping malls, especially if they extend over several levels, large-scale digital signage solutions serve to provide better and faster orientation. They also provide information about seasonal sales promotions at certain PoSs and also convey advertising messages from manufacturers of all kinds, which generates additional revenue for the shopping centre operator. The location of individual shops can also be displayed or changed quickly and always up to date - especially with frequent changes.

By using digital signage in retail, relevant information, advertising and interactive content can be presented to enhance the shopping experience. This technology enables flexible customisation of content to respond to current trends and improve the ambience of the shop. Overall, digital signage helps to strengthen customer loyalty and increase customer satisfaction.

Here, up-to-date information must be quickly available and flexibly exchangeable. In addition to current take-off and landing times, gate information and security instructions, digital signage solutions at airports of all sizes offer quick orientation and perfect legibility. They are also particularly suitable as promotional areas: waiting times and delays have a positive effect on travellers' desire to buy and consume, so that special offers - whether gastronomic or commercial - on large displays definitely contribute to increasing sales.

Whether for quick information in the conference area, information about in-house events, menu selection or for welcoming guests: digital signage solutions in the hotel sector not only serve as a source of information for the hotel itself, but also open up new lucrative business areas in the field of cross-marketing, for example together with travel providers.

Digital signage solutions in stadiums are not only important for signposting. They transmit the course of the match as well as paid messages, advertising banners and advertising messages from sponsoring partners, who thus reach a large target group. In an emergency, however, the large screens also provide information on emergency exits and escape routes, thus offering an additional safety benefit for visitors and organisers alike.